Southern Classic Chicken Stays Ahead of the Trend

Southern Classic Chicken Stays Ahead of the Trend

Family-founded fried chicken franchise continues success with off-premise dining

Southern Classic Chicken Stays Ahead of the TrendShreveport, LA ( Southern Classic Chicken, a Louisiana-based fried chicken franchise, remains a trendsetter in the restaurant industry. While many restaurants chains nationwide are adapting to off-premise dining, with walk-up windows and drive-thru restaurant models, Southern Classic Chicken had these models in place from the start and is the driving force behind their on-going success.

“;The pandemic only increased the success of our walk-up windows and drive-thru models that served as a safer option for both our employees and customers,”; said Nick Binnings, Director of Brand Development for Southern Classic Chicken. “;Southern Classic Chicken”;s restaurant model serves our customers in a way they wanted to be served as off-premise dining popularity increases.”;

Southern Classic Chicken continues to thrive and experience increased sales growth on their simple yet effective restaurant model that most chains are taking note it is a main factor to stay afloat. The pandemic has transformed how the restaurant industry operates today and consumers have adapted to these changes and are starting to prefer off-premise dining. Southern Classic Chicken experienced a double digit increase in system-wide sales from off-premise dining in this past year alone.

“;Southern Classic Chicken provides customers with the same great quality of fried chicken with a quicker and more efficient customer experience,”; added Tom O”;Keefe, Managing Director of Southern Classic Chicken. “;We look forward to seeing the success of our walk-up windows and drive-thru continue throughout the rest of this year.”;

Nick Binnings and Tom O”;Keefe have helped spearhead Southern Classic Chicken”;s recent success with a combined experience of over 50 years in the restaurant operations and franchising space. Binnings held an executive position at Another Broken Egg Café while O”;Keefe has held executive positions at Popeye”;s/Church”;s Chicken and Smoothie King, among others. Binnings and O”;Keefe joined forces to help Southern Classic Chicken grow because of its culture, quality and incredible value.

To continue their on-going success, Southern Classic Chicken has recently appointed Tom Gerdes as Director of Training & New Restaurant Openings, with over 25 years”; of experience in hospitality. In addition, Southern Classic Chicken has partnered with Brand Society, a full service creative agency where both will carry on their momentum.

“;Joining the Southern Classic Chicken team during this remarkable period of success has been an incredible experience,”; stated Gerdes. “;I have been tasked with setting a foundation for our mission and values companywide down to the manager level in the restaurants and establishing that will only drive our success.”;

Southern Classic Chicken serves up home-style fried chicken made with a proprietary marinade and batter complemented by fresh side offerings inspired by its southern roots. The family-focused brand is well-known across Northern Louisiana for its fried chicken and value pricing where an average meal ranges from $5-7. Sourcing the freshest ingredients and products possible is the top priority so the brand can provide the “;absolute best”; to its customers at a better price point and value than competitors.

“;Our agency looks forward to working with Southern Classic Chicken and develop the right marketing strategy for this beloved family-owned brand,”; stated Troy Cox, Managing Partner of Brand Society. “;The fried chicken industry is competitive but we know Southern Classic Chicken is in a category of its own and we cannot wait to start getting to work.”;

About Southern Classic Chicken

Founded in 1989 and franchising since 2020, Southern Classic Chicken prides itself on serving fresh, delicious fried chicken at a price point that provides an incredible value. Founded by three family members, Southern Classic Chicken offers high-quality comfort food in a quick and effective manner through its walk-up and drive-thru restaurant model. Southern Classic Chicken will soon have 17 locations open throughout the South and is targeting cities across Louisiana, Mississippi, Arkansas, and Texas for franchise expansion. Including a $40,000 franchise fee, initial investment to open a Southern Classic Chicken franchise is $441,500 to $1,057,000. For more information, please visit:

Contact:Courtney LaPortaFranchise Elevator PR847-945-1300 x [email protected]

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