Analytics – Mettablog

First-Party Data Is the New Oil. Here Is How to Drill.

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Third-party cookies are gone and rented audiences keep getting more expensive. Your own data is the only asset that compounds.

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GA4 is not a worse version of Universal Analytics — it is a different tool built for a cookieless, event-based world. Here is how to make it useful.

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A dashboard is not a trophy case for good numbers. It is a decision tool — and the best ones are smaller than you think.